EGPA’s PSG XVI has published the proceedings for its meetings during the 2011 Annual Conference in Bucharest. It is available for download.
The general aim of the EGPA Permanent Study Group on Public and Nonprofit Marketing is to encourage specific researches in the field of the managerial and administrative sciences, to strengthen the trans-disciplinary context of the public administration studies as well as to consolidate the links between the fields of public administration, public management and economics/public policies and public and nonprofit marketing.
The Permanent Study Group aims at providing a place for dialogue for academics, researchers and other specialists on the specific current topics of public and nonprofit marketing. Continuing this dialogue can be achieved by establishing networks, promoting joint projects as well as new research trends of the field-specific processes.
Download it today ! (this document is 3 Mb and may take some time to download).